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product management
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Product Management · Reference Map
Product Thinking
Journey Map
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68 Frameworks
8 Phases
From Problem to Outcome
★ = Must Know · Click pills to explore
01
Discover & Frame
→
02
Understand Users
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03
Set Strategy
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04
Prioritise
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05
Ideate
→
06
Validate
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07
Execute
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08
Measure & Grow
Phase
Frameworks & Tools — click to explore
Must Know
Good to Know
01
Discovery & Problem Framing
"What problem are we solving, and for whom?"
★ Jobs To Be Done
★ Empathy Map
★ Assumption Mapping
5 Whys
How Might We (HMW)
Problem Statement Canvas
Contextual Inquiry
02
Customer & Market Understanding
"Who are our users and what is the market?"
★ User Persona
★ Customer Journey Map
★ TAM / SAM / SOM
★ Opportunity Solution Tree
★ Value Proposition Canvas
Competitive Landscape Matrix
Jobs Story
Service Blueprint
Stakeholder Map
03
Strategy & Business Model
"How do we create and capture value?"
★ Lean Canvas
★ Business Model Canvas
★ North Star Metric
Business Value Canvas
Porter's Five Forces
SWOT Analysis
Product Vision Board
Working Backwards (PR/FAQ)
Ansoff Matrix
04
Prioritisation & Roadmap
"What do we build next, and why?"
★ RICE Framework
★ Cost of Delay / CD3
★ Kano Model
★ User Story Mapping
MoSCoW Method
WSJF
Impact / Effort Matrix
Opportunity Scoring
Now / Next / Later Roadmap
Outcome-Based Roadmap
SALT Antipattern
05
Ideation & Solution Design
"What might the solution look like?"
★ Design Sprint
Crazy Eights
Affinity Mapping
Storyboarding
Feature Brainstorming / Mind Map
Analogous Inspiration
Sketching / Paper Prototyping
06
Validation & Experimentation
"Does this actually work for users?"
★ MVP
★ Usability Testing
★ Hypothesis-Driven Dev
★ A/B Testing
Fake Door / Smoke Test
Concierge MVP
Wizard of Oz Test
Landing Page Test
Prototype Testing
07
Execution & Delivery
"How do we build and ship reliably?"
★ Scrum
★ Kanban
★ OKRs
Feature Flags / Toggles
Definition of Done
Trunk-Based Development
PI Planning (SAFe)
Sprint Review / Demo
08
Metrics, Growth & Iteration
"Are we creating real value? What's next?"
★ AARRR (Pirate Metrics)
★ NPS
★ Product-Market Fit Survey
★ Retrospective
Cohort Analysis
Funnel Analysis
HEART Framework
TCA (Transaction Cost Analysis)
Feature Adoption Rate