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Phase 05 · Ideation & Solution Design
Analogous Inspiration
Borrow solutions from other industries to spark breakthrough ideas
IDEO / Design Thinking tradition · 1990s

Analogous Inspiration involves studying how other industries solve a parallel version of your problem, then extracting the underlying principle and applying it to your context. It breaks local-maxima thinking from only looking at direct competitors.


When a team is stuck recycling incremental ideas, or when genuinely novel solutions are needed.


  1. Define your core challenge in abstract, domain-agnostic terms
  2. Identify industries that face a structurally similar challenge
  3. Study how those industries solve it — look for the underlying principle
  4. Extract the principle, not the specific solution mechanism
  5. Apply the principle back to your context
  6. Sketch what a solution inspired by this principle might look like in your product

🎵 Spotify

Challenge: 'Help users navigate a vast catalogue to find exactly what they need right now.' Abstract: 'Help people navigate overwhelming choice to find the right thing for the moment.' Analogous: radio (surrender control to an expert curator). Principle: eliminate choice entirely for certain contexts. Applied: Daily Mix and Daylist — zero-choice listening modes.

📊 Trade Surveillance

Please contact the author for more information on these examples at linkedin.com/in/kshitijrege



IDEO / Design Thinking tradition 1990s


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