The Business Model Canvas maps how an organisation creates, delivers, and captures value across nine building blocks covering customers, offer, infrastructure, and financial viability.
Mature products, partnership design, strategic review, or when comparing multiple business model options.
- KEY PARTNERS: Who are your key partners and suppliers?
- KEY ACTIVITIES: What must you do to deliver your value proposition?
- KEY RESOURCES: What assets are required?
- VALUE PROPOSITIONS: What value do you deliver to each segment?
- CUSTOMER RELATIONSHIPS: What relationship does each segment expect?
- CHANNELS: How do you reach and deliver to customers?
- CUSTOMER SEGMENTS: Who are you creating value for?
- COST STRUCTURE: What are the most significant costs?
- REVENUE STREAMS: How do you earn revenue?
Key Partners: major record labels, podcast networks. Key Activities: music licensing, algorithm development, content acquisition. Value Propositions: vast catalogue + personalisation (consumers), audience data + ad targeting (advertisers), distribution + analytics (artists). Revenue: Premium subscriptions + advertising. Key Resource: the recommendation algorithm and listening data flywheel.
Please contact the author for more information on these examples at linkedin.com/in/kshitijrege
- Filling it in once and filing it — revisit at every strategic inflection point
- Confusing Value Propositions with feature lists
- Not stress-testing the model: what happens if one key block breaks?
- Business Model Generation — Osterwalder & Pigneur