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Phase 04 · Prioritisation & Roadmap
Now / Next / Later Roadmap
A time-horizon roadmap focused on outcomes, not fixed dates
Product management community / Janna Bastow · 2014

The Now/Next/Later roadmap organises work into three time horizons without committing to specific dates. It communicates direction and priorities without the false precision of a Gantt chart.


When stakeholders want a roadmap but dates are genuinely uncertain. Avoids committing to feature-date pairs that become wrong within weeks.


  1. NOW: What is the team currently building? Should have clear scope.
  2. NEXT: What comes after Now? Should have feasibility clarity.
  3. LATER: What's on the horizon but not yet committed? Deliberately vague.
  4. Organise by themes or outcomes, not feature lists
  5. Review and update monthly — items graduate from Later → Next → Now
  6. Always communicate the 'why' behind each horizon item

🎵 Spotify

NOW: Improve podcast resume functionality and fix episode ordering. NEXT: Personalised podcast recommendations based on music taste. LATER: Live audio rooms, interactive podcast formats, creator monetisation. This communicates strategic direction — audio depth — without committing to dates or specifications that would constrain the team.

📊 Trade Surveillance

Please contact the author for more information on these examples at linkedin.com/in/kshitijrege



Product management community / Janna Bastow 2014


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